Ice Driving with Polestar
As if we were going to say no to more ice driving with awesome cars… This project can be broken down into two tasks.
Event Photography: Document the event in stills and film. This event was a chance for Polestar to invite journalists, influencers and customers to try their cars in high-speed on an ice track designed in the middle of a frozen lake. Our goal here was just to bounce around the event and show people enjoying the day.
Commercial Photography: In tandem with the company Neurons, Polestar is testing the effect so chaotic driving on the brain. By monitoring brain activity for various drivers, the Neuron project is a fun chance to create an empirical representation of the joys of driving. Our job was to tell that story in film and photos.
We will never say no to events like these!
Event foto – Event fotografi – Event film
