Information Overload

The goal is to inform and entertain. Hydro’s investors need to be kept up on the happenings within the brand and it was our job to make sure they got the message. This means a combination of interview footage shoot on location in Oslo and handfuls of stock shots mixed in to keep the viewer entertained. To make the information more easily digestible, we added graphics and annotations.

Our mindset on the shoot was to think of it as a podcast that people would want to watch. Thus, sound was important but not so much that it should spoil the visuals. We also took a risk and moved the interview outside to create a more natural feel to match the topic of conversation. This means natural visuals behind the heroes and sounds. To do this we added a heap of problem solving to our plates but got it done.

Final deliverables included a long form 4 minute video and a shorter 1 minute SoMe film.