Luxury through simplicity of design. Polestar’s brand language is clean, sharp, bold and minimal. With an visual identity akin to a high-end tech company, our goal is to let the design speak for itself. Bright whites and punchy blacks, the visuals are accurate to the color of the car and the locations provide a clean canvas on which to place the car.
PR
With a loud and clear brand message comes the need to spread it. For this, Polestar needs visual content to share with the media and their consumer base. This ranges from collaborations with like-minded brands to appearances from influential individuals.
Our job is to tell that story. For this, our images need a narrative and a handful of elements to tell that narrative. We focus on showing the car in suitable scenarios that take minimal text to explain. Speaking of which, I’ve said enough…
Events
A leading brand in sustainability and eco-centricity, Polestar is not afraid to speak their mind and align with other industry leaders of the same mentality. With this comes a pension for hosting and attending events.
In documenting these events, we put full focus on key people, social interaction and clean settings all while keeping the brand language in mind. We tell these stories through still images, event recap films and interviews with key speakers.
Ice Driving
Polestar invited journalists and customers for an unforgettable ice driving experience. This was a chance to push the car to its limits, to safely practice driving on ice and to witness firsthand the insane Arctic Circle one of one Polestar 2.
Our aim was to show chaos among beauty; to place the cars among the brutal Scandinavian conditions they designed for. Calculated chaos. Delicate sweeping drone shots, fast-paced chase shots and hints of humanity to connect the brand to its customers.
Commercial
Show the car in its best light.
